From the advertising point of view, what should you do when opening your new enterprise?
As Dr. Alessandra Barbiero did with her new osteopathy center in Noale (Venice), the first thing to do is to think of a name and a logo for the new business. Once you have the brand, then customized advertising elements can be realized. For example, an outdoor led sign is fundamental for getting the right visibility.
To accomplish this, Dr. Alessandra turned to Remor.
In order to realize a coherent and appropriate logotype for each customer, it is fundamental to understand the key activities and the philosophy followed by the new enterprise.
In the case of Alessandra, it emerges clearly that her new center of prevention, care and health would be based on understanding the person as a whole and helping the proper functioning and integration of each part of the body. Keeping in mind these principles, we start researching carefully among all figures that could represent and embody these values in the best way. We also analyze the behavior of competitors and how they position themselves on the market.
So, we perform a real market research and analysis.
The result of this study is the name “Centro Igea”. Igea is a Greek mythological figure also known as goodness of health and hygiene. Igea perfectly fits with the principles of this new health center because both Igea and Alessandra think of wellness in the same way. Wellness is given by focusing on the whole system rather than on the single organ and focusing on the cause rather than on symptoms
Once defined the brand, we go to the next phase. We study and design the elements for corporate identity that are used to realize and supply several gadgets as bookmarks, business cards, pens and all graphic files for website and social media.
To enrich this project we also design, manufacture and install the outdoor led sign: an essential element for getting the right visibility to attract potential customers and to mark the presence on the territory.
In this led sign, we use new generation 3M film adhesives for reproducing the logo. These particular adhesive films are studied ad-hoc for led backlight so to guarantee the right level of light both during day and night.
This project is a practical example of how we are able to offer and guarantee a complete service to our clients. We accompany our customers during the entire process of a new opening as a new shop, new company or a new health center like in this case. We are able to ideate the logo, to study the corporate identity and to develop the right advertising and communicational items.
This is a demonstration of our wide product portfolio and of our 360 degrees service.