Idea and operation of an imaginative communication support for the line of integrators tablets Nutrilite
To devise an original and curious tool to support the communication of agents and salesmen, one able to draw attention and at the same time to explain the properties of vitamins and minerals contained in the tablets of supplements Nutrilite, Amway, the world leading giant of direct sales, asked Remor to use all its creativity and professionalism.
The result was an amusing 25 cm pill divided into two openable valves. Inside the two valves was sealed a high-viscosity water emulsion containing small pvc balls to represent the vitamins. A fun and effective trick that once agitated, recalls the classic snow spheres. Inside the valves there are two surfaces with captions to help Amway commercial agents to describe the product. Tools thanks to which Remor could express the maximum of his ingenuity for a solution custom-built to meet the needs of the customer.
Amway (www.amway.it) is one of the world leading direct selling companies that deals with beauty products, homecare, personal hygiene and sports supplements for 50 years. The U.S. company has grown in the multi-level marketing industry, offering today jobs to 14,000 employees.
