For the new I Love You limited edition 2019 of Thè San Benedetto Lemon and Peach, the company based in Scorzè (VE) renewed its collaboration with NABA (Nuova Accademia di Belle Arti) for a new interpretation of sleek cans and kept working with Remor Srl for the developing of the new counter display.
The students of the Graphic Design and Art Direction bachelor’s degree of NABA proposed their new graphic for Thè San Benedetto’s sleek cans creating a fresh and original design. The new artwork has an oriental aura, that encourages to sip cheerfully the new beverage in two different flavours: lemon and peach.
Starting from the design of the can, Remor Srl developed a simple, fast and handy counter display that has at the same time also a great visual impact. Choosing the materials and designing the structure, we focused on minimising volumes and weights to have a product that was easy to transport. We designed a product that could help contain shipping costs to the customer.
Once again, the use of the PVC Sandwich material allowed us to create a durable and resistant counter display that can be folded and unfolded several times. The assembly is very easy and can be compared to the construction of a 3D puzzle.
The great visual impact of this realisation is obtained by combining PVC Sandwich with PVC mirror. We reproduced part of the NABA’s design on the PVC mirror by printing it onto two layers, white and CMYK, in order to produce a unique effect. This original effect is perfect to highlight San Benedetto’s new product!
